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BeefEater Barbecues
An Australian Success Story
The Aussie barbecue, regarded worldwide as the epitome of the Australian way of life, has become even better. The C.E.O. of BeefEater Sales International, Peter Woodland, had a vision to develop a barbecue product that reflected the Australian outback - tough, durable and hardwearing. He wanted a design that encompasses our love of the great outdoors but also with potential to be a global market leader.
The result of extensive research by BeefEater Sales International is a barbecue technique that significantly intensifies the heat generated by the gas burners and radiates it upwards. Less gas is used, juices are vaporised and the natural flavours of the meat are enhanced. Renowned for their durability and strength, BeefEater barbecues will take pride of place in any entertaining area. The product's modular construction provides the flexibility for consumers to customise their barbecue, thus catering to individual needs.
Ranging from a top of the line stainless steel Signature for the gourmet chef, with roasting hood, wok burner and side shelves to the solid Beefmate with four burners, the "no fuss" barbecue still allows you to cook the best pieces of beef, salmon or marinated chicken. Certified to American, Australian & CE standards, BeefEater barbecues are now sold around the world.
Beefeater Barbecues - Globally Recognised
Peter Woodland's commitment to working in an environment of continuous improvement using the latest technology and extensive investment in Research and Development has resulted in BeefEater Sales International having a globally recognised quality control system.
The company, which began in 1983, manufactures in Sydney Australia and is a dominant supplier to the Australian market. Currently exporting to distributors in Canada, England, Norway, Italy, Israel, USA, and Asia, it is also developing relationships with the greater European Economic Community and Japan.
Beefeater Barbecues - Winning Awards
BeefEater Sales International, winner of the coveted Australian Design Award, as well as many export awards, has recently been accepted for inclusion in the Australian Technology Showcase, an international campaign to promote Australian innovation in the spotlight of the 2000 Sydney Olympics.
Beefeater Barbecues - Tough
Endorsement has come from many areas including the sporting arena. Joe Bugner, undefeated Australian, European, British and Commonwealth Heavyweight Champion, the only man to have gone the distance with the great Muhammad Ali twice (and to have fought Smokin' Joe Frazer as well), has put his fists behind a product which reflects all that is durable and strong as well as a product that survives the tough Australian conditions - the BeefEater barbecue range.
Peter Woodland's vision 20 years ago to develop a product inspired by the tough Australian environment has resulted in a range of durable, yet good looking BeefEater barbecues, a product he is very proud of and which is taking the overseas and local market by storm.
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